Susegana (TV), 26 March, 2013 – Wega Coffee Machines, the leading Italian company producing professional espresso coffee machines, is pleased to announce a new partnership deal signed with team Cannondale Pro Cycling, one of the strongest cycling formations in the world. Under the agreement the Wega brand will be able to boast the title of official supplier to the team that features Ivan Basso, Moreno Moser and recent winner of the Gent-Wevelgem as well as current World Tour leader Peter Sagan, as the company follows the team along roads the world over.
This high profile partnership confirms Wega's propensity to align itself with international events in order to increase the brand's visibility and highlight the quality of its products.
Wega branded espresso coffee machines will be placed in the Cannondale motor homes, campers and logistical offices, lending support to the performance of the team and staff and offering team guests the chance to savour a coffee break in the excellence of Italian style.
“The collaboration we've started with Cannondale is a strategic opportunity in terms of brand recognition," comments Paolo Nadalet, CEO for Wega Coffee Machines. “The agreement will allow Wega to increase their exposure in strategic markets, thanks to the international dimension of the team which, like us, operates on all five continents. This opportunity is doubly interesting in light of the company's hospitality activities during the Giro d’Italia which will allow company guests to experience a unique perspective at this important world class event.”
“We're happy we reached this agreement" comments Roberto Amadio, Team Manager for Cannondale Pro Cycling. “The tradition of Italian espresso coffee is recognized all around the world. We hope that our activities and our victories will offer visibility to this prestigious brand that is recognized internationally for its quality".