WEGA MACCHINE PER CAFFE’ S.r.l., a leading company in the production of quality professional espresso coffee machines, is enhancing its digital strategy with the launch of a new blog.
Dedicated to information in its most experiential form, the blog addresses both the B2B and the B2C audience, communicating facts about Wega's technical excellence and strong innovative component with an easy & friendly edge designed to build user loyalty and consolidate the brand's image.
Trade fairs and International expos will be documented with “Wega staff” testimonials, photo shots and video reports, suggestions on how to prepare a perfect espresso, selections of the most beautiful locations and much, much more… you can find everything at blog.wega.it!
At the Giro d’Italia with team Cannondale
Ample space is reserved to sponsorship. It is no coincidence that the blog will come out just a few days before the start of the Giro d’Italia, where Wega will participate as an official partner of Cannondale Pro Cycling, one of the most renowned formations on the international cycling scene.
During the Pink race Wega will set up a Hospitality program coordinated with Team Cannondale which will be described on the pages of our blog through a“Giro Diary” dedicated specifically to the event.
This content will be linked to the Community dedicated to coffee lovers, where users can post their photos, comments and messages. There will also be space for “snapshots from the Giro” taken daily at the Giro d’Italia.
The new blog – which is also updated in real time on Facebook and Twitter – can be accessed at blog.wega.it/en or through the specific section on the company website.