Wega showed itself in its best light at Hotelex: with colour, energy, music and the desire to make its mark in the world of coffee.

The stand attracted huge crowds, and visitors were captivated by the latte art demonstrations.

The success was reinforced by our distributors, Sungo and Shenzhen Pubventure, who had masterfully created the rock spirit of Wega iin two eye-catching stands that really made the brand stand out. Wega machines were being used by the Asian coffee roasters and were also to be seen on the stands of Da Vinci, Caffe Perfetto, Caffe Bonomi and Kingdom.

“This year’s Hotelex was another great success for us,” reported Martina Iossa and Arnaud Dupuis, the two area managers whose drive and determination made it all possible. “We received a whole host of compliments, contacts and affirmations of how valued Wega products are in Asia. It’s a pity the fair only lasted four days, because people were so interested that we didn’t stop for even a second!”

Thanks to Martina and Arnaud for their exellent work!