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Wega: the taste of passion at the XXVI Winter Universiade Trentino

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Wega is once again lining up in support of great international sports for the XXVI Winter Universiade Trentino, the biggest multidisciplinary sports event ever hosted by the Autonomous Province of Trento.

The event is taking place from December 11th to the 21st, 2013, in twelve areas around Trentino, and as Technical Supplier Wega will become an ambassador for the great tradition of Italian coffee. Wega machines will be installed in a total of 8 locations for the 2013 Trentino Winter Universiade games and its logo will be featured on the welcome backdrops set up at the entrances to the various race venues.

The company played a major role as an official supplier to the Nordic Skiing World Championships held in Val di Fiemme from February 20th to March 3rd, 2013, with their top-of-the-line Wegaconcept. Now with the XXVI Winter Universiade Wega will hit the snows of Trentino once again for an adrenaline-soaked event that translates the thrill of sports in to the values of the Wega brand: in addition to an international influence – with 3,600 athletes, managers and accredited technicians and more than 60 countries participating – these values also include the passionate search for excellence as well as the same concern for the environment and technological innovation that has always been expressed by the hosting territory.

“We are proud to participate in this great sports event, celebrated in a land of champions associated with the notions of reliability, innovation and investment into research and development. These ideas reflect Wega’s philosophies,” confirms Paolo Nadalet, Managing Director for Wega. “The highest standards, spectacular results and cultural expression: the profile for this event perfectly reflects our company goals and once again confirms our attention to models of success based on positive values like team work and winning synergies.”


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