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Espresso Italiano Champion: Wega and Inei judge a genuine Italian espresso

Wega Macchine per Caffè, a leading company in the production of quality professional espresso coffee machines and founding member of INEI, will host one of the stages of the 2014 Espresso Italiano Champion, a competition for Italian style baristas organized by Istituto Nazionale Espresso Italiano.

 This is a unique contest on the vast scene of competitions reserved to baristas. It was developed specifically to enhance the tradition of Italian espresso and cappuccino. Espresso Italiano Champion will culminate in a prestigious finale to be held in London in the month of October, lining up the winning baristas from different selections organized throughout the world. Italian and foreign baristas are promoted by Inei members, their business partners and associates of Iiac – Istituto Internazionale Assaggiatori Caffè – the International Institute of Coffee Tasters.

The event will take place at the company headquarters in Susegana (Treviso), next May 23rd, when the central offices for Wega, which is currently the largest individual factory for espresso coffee machines in the world, will turn into a compelling battlefield for baristas with a true Italian heart.

According to regulations, all participants must use Inei-approved machines, grinder/measurers and blends. The mission for the Istituto Nazionale Espresso Italiano is to guarantee the preservation of the heritage of Italian espresso, in order to protect it from any attempt at imitation. What better way to do so than through this event?

In fact, all the Wega machines boast INEI certification and are qualified to prepare an Italian Certified Espresso: a sensory work of art decorated with a dense, finely woven cream with an intense aroma and rich aftertaste; full bodied, velvety, properly bitter but never sour. Products branded with the Espresso Italiano Certificato trademark undergo strict controls and are routinely tested by a group of expert tasters, using scientific rules of sensory analysis.

The person to be crowned best barista by Wega on May 23rd will win a ticket to London and the chance to participate in a fantastic international event dedicated to Italian espresso in a context as prestigious as the London Royal Automobile Club.



For more information: www.espressoitaliano.org


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