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EXPO MILANO: a million tastes for Wega espresso

Angola PavilionOne million visitors served, for a total of 1,280,000 cups tasted and almost 10 tons of coffee transformed into tiny sensorial masterpieces: these are the “ground” numbers for Wega machines at the Milan Expo. The innovative solutions presented by Wega Macchine per Caffè, a leading company in the production of quality professional espresso coffee machines, contributed to enriching the global showcase at the Expo. It just so happened that the event involved more than 140 countries, the same number of markets in which Wega does business. Reliability, quality result in the cup and original design have brought international recognition to the Wega brand and their idea of excellence Made in Italy.

The most revolutionary result of our company research was chosen to represent the Wega style at the Expo. The My Concept, an evolution of the company’s signature Wegaconcept machine, greeted visitors at the Italian Pavilion, the Montecarlo Pavilion and the pavilions for Mexico, Argentina, Israel, Bahrain and Angola, offering them the chance to enjoy a perfect espresso, the synthesis of Italy’s essence and international vocation.

“MyConcept is the 100% customizable machine, and it introduces some important new elements from the technology sector,” explains Paolo Nadalet, Managing Director for Wega Macchine per Caffè. “In fact, the My Concept features custom options for the skin, power logo, slide show and menu, even boasting the possibility of instantly uploading photos via USB, with the further advantage of being able to view them on several machines in different places. It can also communicate with mobile devices. All this will make the work of both users and technicians much easier. These and countless other features make the My Concept a unique, inimitable machine.”

“The theme for this Expo was perfectly in line with our industrial philosophy, which is based on technological excellence, but also on energy awareness,” continues Paolo Nadalet. “We are sure that sustainability is also good for business: Wega is actively involved in protecting the environment and has placed itself on the cutting edge of research into innovative materials and more efficient models of production and distribution. For Wega, exhalting the pleasure of espresso also means striving to raise consumer awareness and improving standards for the sector.

Our production center uses cutting edge solutions when it comes to efficiency and use of energy sources. In terms of product, this philosophy is embodied in the Greenline label that distinguishes the top of the line in the Wegaconcept range; this has evolved into MyConcept and a line of accessories to facilitate an intelligent and environmentally friendly method of maintenance for the machine and grinder/measurer.”

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