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Wega espresso is freestyle and custom at EICMA 2015

I010367-_Davide-Dal-Mas-007Wega is jumping on the saddle with Da Boot at the biggest event in the world dedicated to two tires called EICMA (International Motorcycling Exhibition) in Milan from the 19 to the 22 November, 2015. As a leader in the production of quality professional espresso coffee machines, Wega’s “Strong & Tough” heart will be beating hard, together with an exceptional accomplice: Team Da Boot, a real celebrity in the world of freestyle motocross.

The Wega brand will be backing up the crew led by Alvaro Dal Farra in the Hospitality area and on the team ramps, positioned on the track and at the entrance to the Motolive racing area – heart of the action and main attraction at EICMA. In addition to the Motolive arena, the Team Da Boot banner will also be waving in the freestyle paddock, becoming a symbol for healthy adrenaline: at EICMA the public will get the chance to watch an extraordinary acrobatics show, the results of maximum levels of technique, courage and concentration. Between one show and another, the athletes will take their breaks Wega style, enjoying the “Strong & Tough” espressos prepared with the Polaris.

One of Wega’s most outstanding models, the Polaris is distinguished by a futuristic body with a particular led light display on the side panel. It is the finest expression of the best technology put to the service of Italian espresso, but also of lifestyle. Polaris will become the ambassador for Kustom Kulture in the Da Boot “Living” area, showing off an exclusive, personalized laser etching that will cover the steel core with the Da Boot logo, in partnership with Piazza Rosa.

EICMA will be held at the fairgrounds in Rho, with Radio DEEJAY reconfirmed as the official media partner. The exhibition recently celebrated 100 years of history, and now it is gearing up for another special edition, marked by the attendance of all the top brands and by a busy calendar of events, including 25 world premieres. Wega, with its Rock’n Roll soul, wouldn’t miss it for the world.


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