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Wega to be sole sponsor of the 2017 Espresso Italiano Champion grand final!


On Wednesday 10th May, Wega will host one of the heats of the Espresso Italiano Champion competition at its own headquarters.

The competition was established in 2010 by the Italian Espresso National Institute (Inei), and has been an international competition since 2014, quickly gathering support not only in Italy, but also in Europe and Asia. The format requires the competing baristas to battle it out to prepare four espressos and four cappuccinos in just eleven minutes. The main difficulty is that in the allotted time they must also calibrate their grinders – and, of course, clean their work station at the end.

The selection on the 10th May will allow just one winner through to the Italian semifinal, where the barista going on to the grand final at Host Milano (taking place from 20th to 24th October) will be decided. The final will be hosted by Wega on a stand designed to meet the competitors’ needs.

The competition machines will bear a specially customised design inspired by this year’s coffee bar trends.

Good luck to all the participants: the best of you will get to meet each other on the Wega stand (Pav. 24P / Stand D52 – D60) in October!

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