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Wega presents “#WEGADREAMREAL”

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“Dreams are part of our life, they complete us. Which of us has ever had a dream and not attempted to make it come true?” This is the concept behind #WegaDreamReal, the new Wega campaign that narrates the stories of men and women that have decided to follow their dream in their search for excellence, creating some truly exceptional stories. These are 7 stories of men and women, apparently normal, but very special in the way they interpret life and make their passion become a lifestyle. Persons that on a daily basis do their work with effort and determination, aiming at constant improvement, without however forsaking the pleasure of intensely and enthusiastically living their passion.

The #WegaDreamers have opened their hearts, uncompromisingly and without filters recounting themselves to the television cameras. And the result? Seven DocuMovies that will be presented with weekly frequency on the wegadreamreal.com page, after the Host 2017 preview. In this way we’ll discover the story of Alvaro, freestyle champion who after a serious accident has once again begun dreaming, Vicky’s poetic life, Antonio the watchmaker’s “mission”, the adrenalin-filled and “urban” Giada, Marco’s love of water, Enrico’s “full steam ahead” choice of life, and ending with the stubbornness of Giancarlo, the airman.

Each of these seven personages, in keeping with their own characteristics, was furthermore associated with one of the families of Wega products: Forza, Semplicità, Macinadosatori, Energia, Accessori, Io, Purezza. Actual short films from which the different personalities of these key players emerge, leading back however to a system of values common to each: involvement in work, application, dynamism, creativity, belief in oneself, to name but a few. The same principles that guide Wega’s day by day.

“Our machines are born from an idea, an intuition or, as we prefer to call it, a dream. They then become a project on which we work as a team, then finally a product that not only encompasses pure technology but also passion and the spark from which everything takes shape, a dream” as Wega’s Director Paolo Nadalet explains in his video message, launching the #WegaDreamReal campaign. “To believe in one’s own project and to never stop dreaming: this is the way in which we interpret our work. Because a dream is never…. just a dream.”

Discover more on www.wegadreamreal.com

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