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World of Coffee 2016: the My Concept plays a starring role on the Wega stand

My Concept_neraAgainst the spectacular and prestigious background of World of Coffee in Dublin, Wega Macchine per Caffè will offer professionals from across the world a truly unique opportunity: the chance to try out its latest high-tech, state-of-the-art machine, the new My Concept  EVD/3 version in Total Black, which will be set up on a dedicated barista station on stand G2. The baristas taking part in the contest will have 20 minutes to discover Wega’s new wonder at a workstation carefully fitted out to make them feel at home, and each participant will receive a special complimentary goody bag.

The experience will provide the opportunity to discover the diverse and unique functions of a machine that is unrivalled on the market. The My Concept features the latest in touch keypad technology, with a 5” capacitive screen and a mobile-like interface. It is even possible to upload photos over a USB connection and to personalise the display with a skin, start-up image, slide show and menu, as well as to store the extraction settings for particular blends to guarantee the best extraction every time.

World of Coffee, which will take place in the Irish capital from the 23rd to the 25th June 2016, is the most important international coffee event in Europe organised by the Specialty Coffee Association of Europe. Here Wega will tell its story and demonstrate its pursuit of excellence through the other products in its range: coffee machines, water filters and detergents that have been specially developed to celebrate the skills and aptitudes of each barista, allowing him to express his own style and at the same time delivering an in-cup product that is always of the highest quality.

In action in the 66m2 display area will be the My Concept EVD/3 in white and the Vela Vintage ALE/2 in chrome, while on display will be the Polaris EVD/3 in Matt Black with white side panel LEDs and LED downlighter, and the latest IO machine with its funky, young and fashionable design in two versions: the EVD/1 in orange and the EVD/2 in green.

The Optimum Coffee Treatment product range also includes Bestmax Soft water filters, specifically designed to give the optimum water quality and to guarantee the absence of particles, an excellent taste and no odour, and Wega’s Green line, a range of products designed for cleaning coffee machines and grinders, containing no petroleum derivatives or phosphates, and easy and quick to use.

To find out more about World of Coffee 2016, go to: www.worldofcoffee-dublin.com

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